Pocket Literacy Coach


Chris Drew

Chicago, IL USA

Pocket Literacy Coach is a text message and content service that supports parents to be more involved in their child's education and development. Fewer than 45% of US parents read to their child; fewer than 28% tell their child stories. PLC delivers educational activities to busy parents' mobile phones 5 times per week so they can have valuable skills-building activities to do with their child. Each PLC activity embeds a specific, age-appropriate skill that is designed by a team of education experts. PLC delivers activities to parents with children between the ages of 1-12.