Leonard Fishman

Philadelphia, PA USA

pledge4good, unlike other online fundraising platforms, aims to make donating to charity fun, casual, and more social. We accomplish this by allowing users to tie donations to everyday achievements (a birdie at golf, an A in school, a win by the NY Giants, etc.) and leverage social media to invite friends to match a pledge. When a user achieves their goal, they check-in through our mobile app or website, their achievement is broadcast to their social networks, and all corresponding donations are effected. pledge4good is part of UPenn's startup accelerator and we expect to launch in the coming weeks.